How to Win the War Against Food Cravings

Have you ever been watching a movie and suddenly craved a bucket of salty popcorn, even though you just had dinner? Or maybe it’s about 8pm and all you can think about is a big bowl of cookie dough ice cream.

This feeling of really wanting a specific food, like it's the only thing that will satisfy you – that's a food craving. We all experience them, and they can be like a super strong magnet pulling you towards the snack cabinet. But why do we get these cravings, and how can we be smarter than them and make healthy choices?

three bowls of cookie dough ice cream

Food cravings are those intense desires for a specific food that can feel impossible to resist. They're like strong urges your body sends to your brain, practically demanding a particular food.  However, these messages aren't always the most reliable guide.

There are a few reasons why we experience food cravings.  Here are some of the main culprits:

  • Body's Needs: Sometimes, cravings are a sign your body needs something specific.  For example, if you're feeling sluggish after a long day, you might crave sugary snacks for a quick energy boost. However, this sugar rush is usually short-lived and can leave you feeling even more tired later.

  • Emotions: Cravings can also be linked to how you're feeling. Feeling stressed after work might make you crave comfort foods like cookies or chips. These foods might make you feel better temporarily, but they're not the healthiest way to manage stress.

  • Habit: Cravings can also be formed through habit. If you always have popcorn at the movies, you might start craving it even if you're not particularly hungry. These cravings can be tricky because they're not based on your body's actual needs.

bowl of popcorn

So, what can you do when a craving hits? Here are some strategies:

Listen to Your Body: Before reaching for that snack, take a moment to listen to your body's real needs. Are you truly hungry, or is it something else, like thirst or boredom? A glass of water might satisfy you more than a sugary snack.

Healthy Alternatives: If you do crave something sweet, there are ways to satisfy your taste buds without derailing your healthy eating goals. Opt for a piece of fruit instead of candy. Your body will still get some sweetness, but with a boost of vitamins and fiber.

Distract Yourself: When a craving hits, try to distract yourself with another activity. Take a walk, do some jumping jacks, or read a few pages of your favorite book. Sometimes, the craving will simply pass if you give it some time.

Don't Deprive Yourself: Restricting yourself completely from certain foods can actually backfire. Allow yourself occasional treats, in moderation, to avoid intense cravings later. The key is to find a healthy balance!

heart-shaped bowl of blackberries, strawberries, and blueberries

Food cravings can be a real challenge, but understanding why they happen is the first step to conquering them. By recognizing cravings for what they are – sometimes misleading messages from our bodies – we can make smarter choices about what to eat.


Curious how I can help you achieve your health goals? At Prioritize Health, we believe in making healthy living easy and practical through personalized nutrition plans, easy-to-follow strategies, and ongoing support & motivation. Schedule a FREE consultation here or learn more now.

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